You’ve designed the garment. Now you want your name on it — the label, the hang tag, the packaging. Private label manufacturing turns a blank garment into a branded product. Here’s exactly how it works in Turkey, what’s included, and what it costs.
100%
your brand, no factory branding
50+
pieces from first order
5–8
weeks first order to door
What Is Private Label Manufacturing?
Private label means the manufacturer produces garments exclusively under your brand identity. The factory has no visibility on the finished product — your customer sees only your label, your hang tag, and your packaging.
This is different from buying blank stock and applying your own labels later. In true private label production, branding is integrated during manufacturing — woven labels are sewn into the neck seam, care labels meet EU compliance standards, and every piece leaves the factory retail-ready under your name.
Private Label vs White Label: What’s the Difference?
White Label
- Pre-made standard garment
- Same product sold to many brands
- You add your label afterward
- Lower cost, faster turnaround
- No design input from you
Private Label
- Made to your specific design
- Exclusive to your brand
- Branding integrated in production
- Full customisation of cut and fabric
- Retail-ready from the factory
For most emerging brands, private label is the right choice. It gives you a product that is genuinely yours — not a generic garment with your sticker on it. In Turkey, private label manufacturing is available from as few as 50 pieces per style.
What’s Included in a Full Private Label Service?
When working with a full-service private label manufacturer in Istanbul, here is what a complete package typically covers:
🏷️
Woven Neck Label
your logo woven in thread, sewn into the neck seam — the most important brand touchpoint
📋
Care & Size Label
EU-compliant care instructions with fibre content, country of origin, and size — legally required
🎫
Hang Tag
printed card attached to the garment — shows price, brand story, QR code, or care guidance
🛍️
Polybag & Packaging
individual poly bags with your sticker or printed branding, ready for retail or e-commerce fulfilment
✂️
Custom Cut & Fit
your specific silhouette — oversized, boxy, slim, cropped — cut to your measurements, not a generic template
🎨
Print & Embroidery
screen print, DTG, puff print, or embroidery applied before packaging — no outsourcing needed
Important for EU brands
EU textile regulations require care labels to include fibre composition (%), country of manufacture, and washing instructions in the language of the destination market. A proper Istanbul manufacturer will handle this automatically — always confirm before placing an order.
The Private Label Process: Step by Step
01
Artwork submission — provide your logo files (vector preferred), label dimensions, colour references (Pantone), and any print or embroidery artwork.
02
Label mockup approval — the factory sends digital mockups of your woven label, hang tag, and packaging. You approve or request changes before production begins.
03
Garment sample + label sample — a full physical sample is produced with all branding applied. This is what your customer will receive. Ship time to Europe: 3–5 days.
04
Bulk production — once sample is approved, all garments are cut, sewn, printed or embroidered, labelled, individually bagged, and quality-checked.
05
Delivery to Europe — your collection arrives retail-ready. No further processing needed. You can ship directly to customers or into your warehouse.
Typical timeline: label setup + sampling takes 2–3 weeks on first order. Subsequent orders with the same branding: 3–4 weeks total.
What Does Private Label Cost in Turkey?
Costs depend on garment type, quantity, and the complexity of your branding. Here is a realistic breakdown for a standard private label hoodie order at 100 pieces:
| Item |
Estimated Cost |
Notes |
| 300gsm hoodie (cut & sew) |
12–18 EUR/unit |
at 100 pcs per style |
| Woven neck label setup |
80–150 EUR one-time |
loom setup, reused on all orders |
| Care & size label (printed) |
0.10–0.20 EUR/unit |
EU compliant |
| Hang tag (printed, 350gsm) |
0.15–0.30 EUR/unit |
includes cord or pin |
| Polybag with sticker |
0.10–0.20 EUR/unit |
individual packing |
| Screen print (1 colour chest) |
1.50–3.00 EUR/unit |
setup fee ~60 EUR, reused |
| Embroidery (small logo) |
2.00–4.50 EUR/unit |
digitisation setup ~50 EUR once |
Real example
A 100-piece private label hoodie order with woven label, hang tag, polybag, and a single-colour chest print typically costs 16–24 EUR total per unit delivered to a European address — fully branded, retail-ready.
What to Prepare Before You Start
The clearer your brief, the faster and cheaper your first sample will be. Here is what to have ready:
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Logo in vector format (.ai or .eps preferred). If you only have a PNG, the factory can often redraw it — but vector avoids errors in embroidery and weaving.
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Colour references — Pantone codes for your brand colours. Without Pantone, production colours will vary between orders.
→
Label dimensions — standard neck label is 5×2.5cm. If you have a specific size or fold preference, specify it.
→
Size range — confirm which sizes you need (XS–XL, or your own sizing). Labels will be printed per size.
→
Care label text — if you have a preferred format or additional brand info to include (website, social handle), provide it upfront.
Frequently Asked Questions
Does the factory’s name appear anywhere on my product?
No. In a full private label arrangement, the manufacturer’s identity is completely absent from the finished product. All labels, packaging, and documentation carry your brand name only.
Can I order different styles under the same private label?
Yes. Once your label setup is done (woven label loom, hang tag artwork), the same branding is applied across all styles — hoodies, tees, joggers — with no additional setup cost per style.
What’s the difference between screen print and embroidery for private label?
Screen print is flat ink applied to the fabric surface — ideal for large graphics, photo prints, or bold logos. Embroidery is stitched thread — more premium feel, better for small chest logos and longevity. Both are available in Istanbul and can be combined on the same garment.
Can I get a sample of just the label before committing to bulk?
Yes. Most factories will produce a label sample (woven or printed) for your approval before bulk production. This typically costs 20–50 EUR and is credited back on the bulk order.
Do my labels need to comply with EU textile regulations?
Yes. EU Regulation 1007/2011 requires all textile products sold in the EU to carry a care label stating fibre composition percentages, washing/care instructions, and country of manufacture. A reputable Turkish manufacturer will handle this as standard — always confirm before ordering.
Start Building Your Brand Identity
Get a free quote for private label production in Istanbul — from woven labels to retail-ready packaging. Minimum 50 pieces.
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